🔥 Popular training: AI & design thinking
Experience design like never before
Great design solves problems and drives revenue.
I design digital experiences that unlock up to 400% growth in conversion rates.
Trusted by
Meet a lead designer
Pavel Kroupa
Guiding Products from Discovery to Launch
With over 15 years of experience, I’ve worked on a wide range of apps and services, from concept to launch.
My psychology background helps me design products that not only meet user needs but also drive revenue growth, applying a Design Thinking approach.
I oversee the entire process—from the discovery phase, proof of concepts (POCs) to supporting development—ensuring execution at every stage.
Services
Designed for your Success
Design Leadership
Design Leadership
Design Leadership
Boost your development velocity by up to 35%
Hands-on support to move projects forward, connect the dots, and deliver results that boost revenue.
Discovery Workshop
Discovery Workshop
Discovery Workshop
Generate 20% more actionable ideas
Every session has a structure, and I create actionable strategies that drive projects progress.
Training & Mentoring
Training & Mentoring
Training & Mentoring
Achieve a 40% improvement in design efficiency
Engaging sessions from design thinking to generative AI, designed to meet your team’s needs.
Consulting Services
Consulting Services
Consulting Services
Unlock up to 400% growth in conversion rates
Need a fresh perspective or a structured plan? I help with actionable strategy thorugh a creative touch.
Testimonials
What People Are Saying
Hear from those who’ve worked with me and see the impact.
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."
Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."
Vaclav Hruska
Head of Creative Solution @ GroupM
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"
Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.
Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.
Jiri Oslizlo
Operations @ Novatop
FAQ
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What is your consulting rate?
Do you offer packages or tiered pricing?
How do I know which service is right for me?
Do you work with small businesses, or just large companies?
What is your consulting rate?
Do you offer packages or tiered pricing?
How do I know which service is right for me?
Do you work with small businesses, or just large companies?
Ready to Take Your Product Further?
Whether you’re starting something new or refining an existing product, let’s make it truly stand out.
35+
Join other satisfied clients
Ready to Take Your Product Further?
Whether you’re starting something new or refining an existing product, let’s make it truly stand out.
35+
Join other satisfied clients
Ready to Take Your Product Further?
Whether you’re starting something new or refining an existing product, let’s make it truly stand out.
35+
Join other satisfied clients