Core Design Expertise & Solutions

Business Consulting, Workshops, Design Sprints

Driving projects to meet business goals through focused workshops and expert consulting.
Workshop photo

Design Management & UX Strategy

Guiding design teams and processes to align design strategy with business needs.

Product Management

Managing product development from idea to launch, overseeing every phase of the lifecycle.

UX Research & Evaluation

Conducting comprehensive user research and evaluations to uncover insights and enhance design effectiveness..
Reserach example Audit example

Product or Service Structure

Crafting intuitive structures for products or services, balancing user needs with business objectives.
Structure example

Design Development & Testing

Developing and refining designs through sketches, wireframes, prototypes, and user testing for optimal functionality and user experience.
Wireframes example Testing example

Design-centered companies outperformed the S&P by 228% during the years between 2004 to 2014.

A study by the Design Management Institute (DMI)

Leadership in User-Centered Design

Discover the world of user-centric design through my eyes. Explore how I blend technology, psychology, and innovation to create and manage impactful digital experiences.

Discover more about Pavel

Endorsements & Testimonials

I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel's ability to quickly draft designs that align with our design system, propose new components for consistent use, and facilitate iterative processes has been invaluable. Pavel's strength lies in his capability to seamlessly transition from big-picture strategic thinking to diving deep into problem-solving. Even in remote work, he establishes effective working relationships and remains flexible in accommodating ad-hoc requirements. What stands out is his Lean UX approach, which allows us to keep some proposals in the backlog, giving us the flexibility to revisit them later. I also appreciate the consistency in his thinking. Working with Pavel is a forward-moving experience for the whole team.

Martin Fisera, Cheif Product Officer

Pavel consistently demonstrates a deep understanding of our customers and actively engages with end users to ensure their needs are met through iterative processes. His fearlessness in proposing innovative solutions and dedication to enhancing the user experience set him apart. Pavel is not only hardworking but also client-focused, always striving to exceed expectations and deliver exceptional results. Moreover, his collaborative nature and friendly demeanor make him a fantastic team player and a pleasure to work with. I wholeheartedly recommend Pavel Kroupa for his exceptional skills, dedication, and ability to elevate any project. He is an invaluable asset to any team and consistently delivers top-notch work. Feel free to contact me if you have any questions or need further insights into Pavel's contributions to our projects.

Jiří Oslizlo, Head of Product

I've had an opportunity to work with Pavel at Leeaf. As a Product Design Lead, he possesses a strong grasp of design principles and user experience. He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent.

Petr Tomicek, iOS Senior Technical Lead

I've worked closely with Pavel and appreciate his strong, solution-oriented skills in organizing and leading meetings and workshops. Pavel excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client. During this event, we effectively identified gaps, uncovered opportunities, and established key processes. Our collaboration with this client has since expanded to multiple departments. Pavel's facilitation skills and problem-solving approach have been instrumental in our successful client engagements and extended outreach. I recommend Pavel for his facilitation expertise.

Vaclav Hruska, Head of Creative Solutions

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Work in Number

1 Projects Led

1 Design Teams
Managed

1+ User-Centric
Designs

50+ Strategy
Workshops

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Creating Impactful Design Solutions for Business Growth