GroupM Nexus
GroupM is the world's largest media buying agency.Key Contributions
In my role as a UX Strategy Consultant for GroupM, I led workshops to refine project processes and sharpen the value proposition strategy. My guidance in prioritizing business goals contributed to a 36% increase in conversion rates and enhanced collaboration across departments of GroupM, solidifying client trust.
Additionally, I revamped the UX audit process, providing strategic consultations and coaching designers to elevate audit quality. These efforts successfully secured several tenders for acquisition optimization, leading to 30% of companies engaging in post-audit collaborations.
SatoshiLabs
The inventor of the world's first hardware wallet for secure asset storage and protection.Project Overview
Led the initial phase of a project, focusing on user-centered design.
Key ContributionsDelivered a prototype along with actionable insights, contributing to the project's early-stage development in a lead design role.
Centropol Energy
Czech electric utility company.Key Contributions
Successfully revamped acquisition pages and the homepage for a client, leading to a 34% increase in conversion rates. Performed a thorough UX audit, pinpointing and prioritizing issues in the e-contract user flow for the development team.
My strategic UX consultations were pivotal in achieving a 416% improvement in conversions.
CEMEX CZ
Multinational building materials company.Key Contributions
As a Trainer, I conducted training sessions on Design Sprint, Design Thinking, and storytelling techniques as part of the CEMEX Talent Development Program.
My role involved imparting practical knowledge and skills, empowering participants to effectively integrate these methodologies in their projects.
Česká spořitelna
The biggest Czech bank, part of Erste Group, Austria.Key Contributions
In my role as Researcher and Sprint Designer for the 'Design Sprint - Product Digitization and Optimization' project, I conducted qualitative research and usability testing.
This work led to the creation of a comprehensive Brief for the Design Sprint, along with a Value Proposition Canvas and a Customer Journey Map. These deliverables provided a decision support outcome that played a key role in navigating the business strategy of the product.
Komerční banka
Major Czech bank, member of Société Générale.Key Contributions
As the Sprint Master for the project 'Mobilni banka, KB klic' project, I successfully led a comprehensive Design Sprint and conducted usability testing. The key outcomes included detailed usability reports and actionable results, which were instrumental in creating a focused brief for the product development team.
My involvement was crucial in shaping both the business and design strategy of the product, culminating in a well-defined value proposition that aligns with user needs and business goals.
Modrá pyramida stavební spořitelna
Building & savings company, part of KB Group.Key Contributions
In my dual role as Designer and Researcher for the 'Product Design MP Home' project, I developed an interactive prototype and conducted thorough usability testing. The outcome included comprehensive usability reports and results, which I transformed into a clear brief for the product development team.
This work not only streamlined the development process but also refined the project's value proposition, ensuring a user-focused approach in product design.
