
Regulated and high-trust products
Regulated and high-trust products
I Build The Thing You're Arguing About
Code got cheap. Deciding what to build didn't.
Fractional product lead for teams stuck between vision and build.
Trusted by

THE PERSON BEHIND IT
Pavel Kroupa
From The Undecided Part To Something Engineering Can Build
Fifteen years, almost entirely in regulated and high-trust domains: crypto under Czech National Bank supervision, retail banking, fertility healthtech, energy, telecoms, security. Eight sectors where being wrong is expensive.
Anthropology background, so I run the research myself. Then I build the thing that closes the decision. Nothing gets lost in between.
Available fractionally, two days a week, or for a fixed piece of work. Plug me in where the process is stuck, unplug me when it isn't.
Testimonials
What People Are Saying
Hear from those who’ve worked with me and see the impact.
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
"Pavel as a Product Design Lead possesses a strong grasp of design principles and user experience…"
"He often collaborated with our development team, taking into account our feedback and sometimes adjusting designs based on technical challenges. With Pavel on the team our approach became more refined and the user experience was consistent."

Petr Tomicek
iOS Senior Technical Leaad
“I appreciate Pavel's strong, solution-oriented skills in organizing and leading meetings and workshops…"
“He excels in providing structure and guiding discussions, particularly in client-facing roles. A notable example was a crucial two-day kick-off workshop for a major client..."

Vaclav Hruska
Head of Creative Solution @ WPP
"What stands out is Pavel's Lean product dev approach…"
"I've been working remotely with Pavel on optimizing and streamlining user flows. Pavel can quickly draft designs that align with design system, propose new components for consistent use, and facilitate iterative processes. Pavel's strength lies in his capability to transition from big-picture strategic thinking to diving into problem-solving…"

Martin Fisera
Head of Product @ Product Fruits
"Pavel listens and keeps the end goal in mind…"
I admire his business-oriented thinking, iterative working style, and openness to ideas from outside and from the team. He is a listener who keeps the end goal in mind. A significant aspect of Pavel's expertise is his deep knowledge of UX.

Michal Cervenka
Director of Marketing @ ESET
"Pavel 's collaborative nature and friendly demeanor make him a fantastic team player"
He consistently demonstrates a deep understanding of customers and actively engages with end users to ensure their needs are met through iterative processes. His approach in proposing innovative solutions and dedication to enhancing the user experience set him apart.

Jiri Oslizlo
Operations @ Novatop
FAQ
Maybe I have an answer
What is your consulting rate?
Do you offer packages or tiered pricing?
How do I know which service is right for me?
Do you work with small businesses, or just large companies?

Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.



35+
Clients since 2014

Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.



35+
Clients since 2014

Tell Me What You're Stuck On
One call. If I'm not the right person for it, I'll say so.



35+
Clients since 2014


