About

13 years of guiding teams to decisions.

Prague and Amsterdam. I come in where product decisions haven't been made yet, or where a team is going in circles and needs to move forward.

How I work

I lead the discussion and sketch at the same time.
In a single session, I keep track of both the big picture and the details.
Between sessions, I write. I'd rather send a draft than a meeting invite.
I direct the visual design. A designer draws the pixels.
I write down every major decision with its reason. Otherwise, we keep coming back to it.

Who I work best with

People who care more about the result than about being right.
Teams where mistakes are costly: regulators, licenses, health, people's savings.
Founders who show up in person.

What I care about

We solve the real problem. Once it's solved, we move on.
The result counts. So do the people who work on it.

So you know up front

What I'm not

I'm not a metrics-driven product manager. I close decisions.
I'm not an agency.
I'm not an extra pair of hands in Figma.

Lukáš Rykr, who reported to me, can tell you how I lead teams. Recommendations

Where I've worked

2023–2026Head of Product Design, CoinmateRegulated crypto exchange. External, 2 days a week. A design system from scratch, front-end specs, documentation for the MiCA license, and a new brand.

2023–presentFounding Designer and Co-founder, HeirloomDigital legacy, a new product from scratch. The product management the team didn't have, and the path from prototype to launch.

2020–2023Founding Designer and Head of Design, LeeafFertility treatment. iOS, Android, and a doctors' portal. Then the system that other clinics ran on. A team of 2 designers.

2018–presentFreelanceSprints and research for Komerční banka, Česká spořitelna, CEMEX, and ESET. A workshop for BRENO · 2023. Audits for ESET, Jablotron, and Centropol.

2014–2018Before thatUX designer at Monster and Usertech.

Full career history on LinkedIn

My advantage

I think in systems.

I work across industries and teams: banking, healthcare, and crypto; engineering, business, leadership, and compliance. I quickly see how things connect, so the team can move right away.

“at a time when we did not have the product function covered internally, was able to step in and take on a significant part of product management as well”
Ondřej SteklýChief Product Officer, Coinmate

10 more recommendations are in the portfolio.

From my work