I help teams decide what to build.

Code got cheap. Agreeing on what to build did not. I sit down with your decision-makers, and with AI, we have a finished spec in days, not weeks.

Where I've worked

Clients I've worked for

When teams call me

It's usually one of these situations.

Lots of talk. Everyone senses what to do. Nobody wants to own the decision.

The spec changes every week. Engineering builds only the safe parts, or waits.

Every department has a veto. Nobody has the full list of constraints.

Decisions are needed now. The new hire starts in 6 months.

Quickly, and with the people who decide.

The room after a workshop. Options, sticky notes, and open questions on the walls.

From problem to business spec: user flows, a customer journey, and a clickable prototype.

From the first meeting to the first version

The first workshop, and a clickable first version that same week.

Before we start
Define the problem, the team, and the goal
Before we start, we agree on the problem we're solving, who decides, and what we want to achieve.
At the first meeting
Options sketched during the meeting
We work through options in the first meeting. Instead of debating opinions, you choose between 2 sketched alternatives.
On day 2
One direction, as a prototype
A working demo with real copy, including what happens when something goes wrong. Every open question gets an owner and a deadline.
Afterward
A functional spec that engineering builds from
Every decision and the reason behind it. Otherwise, you'll have the same argument again in 6 weeks.