I help teams decide what to build.

Building software is cheap now. Deciding what to build is still slow. I work with the people who decide, and with AI, we get to a spec in days.

Where I've worked

Clients I've worked for

When teams call me

It's usually one of these situations.

Everyone has an opinion on what to do, but nobody wants to make the call.

The spec keeps changing, so engineering waits or builds only the safe parts.

Any department can block it, but nobody sees all the constraints.

Decisions can't wait for a hire who starts in 6 months.

Done fast, with the people who decide.

The room after a workshop. Options, sticky notes, and open questions on the walls.

From problem to business spec: user flows, a customer journey, and a clickable prototype.

From the first meeting to the first version

The first workshop, then a clickable first version the same week.

Before we start
Define the problem, the team, and the goal
Before we start, we agree on the problem we're solving, who decides, and what we want to achieve.
At the first meeting
Options sketched during the meeting
We work through options in the first meeting. Instead of debating opinions, you choose between 2 sketched alternatives.
On day 2
One direction, as a prototype
A working demo with real copy, including what happens when something goes wrong. Every open question gets an owner and a deadline.
Afterward
A functional spec that engineering builds from
It records every decision and why it was made, so the same argument doesn't come back in 6 weeks.