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BRENO · 2023 · Retail and e-commerce

Business backlog prioritization in 2 days.

How it happened

BacklogNew e-shop!Loyalty points!Payments!Delivery!Catalog!Mobile app!everything is high priorityleadership · engineering · marketingWorkshop, 2 daysWhat the business needsday 1 · core needs1Roles and orderday 2 · agree on the order2Order12345with the reasoning for each itemAgreementleadership,engineering,marketingHow to keep workingbacklog · roadmap · new features3 BacklogNew e-shop!Loyalty points!Payments!Delivery!Catalog!Mobile app!everything is high priorityWorkshop, 2 daysWhat the business needsday 1 · core needs1Roles and orderday 2 · agree on the order212345Agreementleadership,engineering,marketingHow to keep workingbacklog · roadmap · new features3

Before the workshop: analysis

1SetupAnalysis of problemsand needs, UX auditLow conversionrate of the e-shopUX auditOther auditsSEO, copy,analyticsD&Aresearch2UX foundationsRoles, processes, priorities (workshop),design system and style guideUX workshopRoles andprocessesDesignsystemUXdesignsOnline campaignmanagementOnline campaigngraphicsE-shopredesignE-mailingSocial mediagraphicsSocial mediamanagement3Application and growthFurther expansionBrandstrategyCreativecommunicationconceptUX reviewand currentprioritiesUX testinganddesignsCreativecampaignsolutions 1SetupAnalysis of problemsand needs, UX auditLow conversion rate of the e-shopUX auditOther auditsSEO, copy,analyticsD&Aresearch2UX foundationsRoles, processes, priorities (workshop),design system and style guideUX workshopRoles andprocessesDesignsystemUXdesignsOnline campaigngraphicsE-shopredesignE-mailingSocial mediagraphics3Application and growthFurther expansionBrandstrategyCreativecommunicationconceptUX reviewand currentprioritiesUX testinganddesignsCreativecampaignsolutionsOnline campaignmanagementSocial mediamanagement

During the workshop

A wall full of sticky notes with questions and needs, grouped in a circleA table with sticky notes: tasks with estimates and colored dots
Workshop sticky notes: questions and needs on the wall, tasks with estimates on the table.

After the workshop: handover to the team

BacklogVague tasks,ideas, thingsfor laterSpecificationTasks that needspecifyingfor designersDesign leadDesignClear brief,all inputs,iterationsDesignerReviewConcepts fromdesigners,reviewed bythe Design LeadDesign leadGroomingFinisheddesigns for aconsult withthe tech leadProduct managerDesign leadReady for devFinisheddesigns for thescrum master,who turns theminto technicalJira tasksScrum masterProduct managerDoneWhen it's builtWhen grooming isn't neededIterationDesign changes per tech leadSpec changes per tech lead feedbackWhen the design is radically outside the architecture BacklogVague tasks, ideas, things for laterSpecificationTasks that need specifying for designersDesign leadDesignClear brief, all inputs, iterationsDesignerReviewConcepts from designers, reviewed by theDesign LeadDesign leadGroomingFinished designs for a consult with thetech leadProduct manager · Design leadReady for devFinished designs for the scrum master,who turns them into technical Jira tasksScrum master · Product managerDoneWhen it's builtFeedback loopsIterationDesign changes per tech leadSpec changes per tech lead feedbackWhen the design is radicallyoutside the architectureWhen grooming isn't needed

Timeline

  1. Where it was stuck

    Everything was high priority

    The client had a long, unprioritized task list and couldn't agree on the order, because everything was important. I scoped, priced, and ran the workshop, and turned its output into a prioritized list, with the reasoning for each item.

  2. Step 1

    What the business really needs

    I identified the core business needs and put everyone's priorities on the table, including the ones people had only written down for themselves.

  3. Step 2

    Roles and order

    Everyone wanted something different. I ended circular debates and guided the group to an order everyone agreed on.

  4. Step 3

    How to keep working

    I advised on managing the backlog, the roadmap, and new features, and explained the full product development cycle.

  5. Result

    Agreement on priorities

    Leadership, engineering, and marketing agreed on the order of priorities and next tasks. WPP built more projects on this work.

At a glance

Client
BRENO
Company
Flooring and carpet stores, plus an online shop.
Period
2023
Field
Retail and e-commerce
My role
Scoped, priced, and ran the workshop · through WPP
“A notable example was a crucial two-day kick-off workshop for a major client.”Václav HruškaCreative Solutions LeadSame team · 2023

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