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BRENO · 2023 · Retail and e-commerce

Business backlog prioritization in 2 days.

My role Designed, led, and facilitated the workshop · through WPP

  1. Where it was stuckEverything was high priority
  2. StepWhat the business really needs
  3. StepRoles and order
  4. StepHow to keep working
  5. ResultAgreement on priorities

Starting point

The client had a long, unprioritized task list and couldn't agree on the order, because everything was important. I designed and led the workshop, and turned its output into a prioritized list, with the reasoning for each item.

What I did

What the business really needs. I identified the core business needs and put everyone's priorities on the table, including the ones people had only written down for themselves. Roles and order. Everyone wanted something different. I stopped circular discussions and guided the group to an order everyone agreed on. How to keep working. I advised on managing the backlog, the roadmap, and new features, and explained the full product development cycle.

Outcome

Leadership, engineering, and marketing agreed on the order of priorities and next tasks. WPP built further projects on this work.

“A notable example was a crucial two-day kick-off workshop for a major client.”Václav HruškaCreative Solutions LeadSame team · 2023

I'll walk you through the decisions, risks, and costs on a call. Afterward, I'll send you a link and a password to the full case study.

Next step

Where are you stuck?

Write to me. In a 30-minute call, I'll tell you whether I can help. No slide deck and no complicated proposals.