Pavel Kroupa Home Portfolio Services About Contact
CS

All case studies

Heirloom · 2026 · Digital legacy, a new product from scratch

A new business direction in 4 iterations.

My role Founding designer · remote team of 8, with no product manager

  1. Where it was stuckEveryone expected Figma screens
  2. StepScope with leadership
  3. StepAI prototype from your codebase
  4. StepFast iterations with comments
  5. ResultNew direction in 4 sessions

Starting point

The company was changing direction and needed to pin down the product scope and spec. Everyone expected screens in Figma. Instead, I set up a process with a working prototype in every iteration.

What I did

Scope with leadership. I facilitated the questions that defined the project scope. AI prototype from your codebase. The prototype was built from the existing repository and design system. Fast iterations with comments. Comments went directly into the prototype. It covered every state, including edge cases.

Outcome

Disagreements that used to surface during development were settled during prototyping. We closed the new direction, start to finish, in 4 sessions.

I'll walk you through the decisions, risks, and costs on a call. Afterward, I'll send you a link and a password to the full case study.

Next step

Where are you stuck?

Write to me. In a 30-minute call, I'll tell you whether I can help. No slide deck and no complicated proposals.