An express audit before a campaign launch.

Timeline

1. Where it was stuck

   A campaign just before production

   WPP was preparing a big campaign for a major client. Before production and launch, they needed a fast check of what wasn't working.

2. Step 1

   Audit on desktop and mobile

   I went through the campaign on a computer and on a phone and recorded a narrated screen audit.

3. Step 2

   Fast feedback

   I sent the recording to the team so they could go through the comments right away, without a meeting.

4. Step 3

   Pause and fix

   The team paused the campaign and fixed what mattered.

5. Result

   Campaign fixed before launch

   The client didn't approve or release a campaign with errors. It was fixed before anyone saw it.

At a glance

Client

WPP

Period

2025

Field

Advertising agency, a campaign for a major client

My role

Express audit · desktop and mobile