Timeline
- Where it was stuck
A separate copy for every clinic
The app was meant to be sold to other clinics as a white-label product. The plan was to customize it for each client. Instead, I chose one system that's easy to replicate: change the colors, fonts, and logo, and connect it to the clinic's portal.
Step 1
One system from the start
The same design system for the website, the doctors' portal, and the mobile app.
Step 2
Tokens and variables
Colors, fonts, and the logo are settings, not new designs.
Step 3
A new clinic is a configuration
It's set up in the admin and published to the App Store and Google Play.
- Result
More clinics launched without me
More IVF clinics then ran on the same system. Designers branded them without me.
At a glance
- Client
- Leeaf
- Company
- A fertility treatment app that IVF clinics offer to their patients under their own brand.
- Period
- 2020–2023
- Field
- Healthcare, fertility treatment
- My role
- Co-founder and founding designer, then Product Design Lead · led 2 designers
- The patient app and the doctors’ portal are built on one design system. I made this image with Lukáš Rykr.
- The app shows each patient which step of treatment they are in and what comes next.
- When a patient fills in data in the app, the doctor sees it in the clinic's portal. Both use the same design system.
“adjusting designs based on technical challenges”
Petr TomíčekiOS Architect, Jablotron Cloud ServicesWorked together at Leeaf · 2023
I'll walk you through the decisions, risks, and costs on a call or in a meeting.
Book a meetingI also ran an audit of the path to subscription for Leeaf.