Starting point
The app was meant to be sold to other clinics as a white-label product. The plan was to customize it for each client. Instead, I built one system that's easy to replicate: change the colors, fonts, and logo, and connect it to the clinic's portal.
What I did
One system from the start. The same design system for the website, the doctors' portal, and the mobile app. Tokens and variables. Colors, fonts, and the logo are settings, not new designs. A new clinic is a configuration. It's set up in the admin and published to the App Store and Google Play.
Outcome
More IVF clinics then ran on the same system. Designers branded them without me.
I'll walk you through the decisions, risks, and costs on a call. Afterward, I'll send you a link and a password to the full case study.